Master of Chocolate Since 1924
Our aim is to carry our mastery, quality tradition and customer-oriented approach, which we have brought to the present day by continuously improving it, to the future with the excitement of the first day, and to provide pleasant moments to you. We take pride in being a pioneer in the world chocolate and confectionery market, and strive to be one of the first brands that come to mind when fine chocolate is mentioned.
Our Mission
Our mission is to carry forward our expertise in chocolate and confectionary, tradition of quality and customer-oriented approach that we have been perfecting since 1924 with everlasting enthusiasm in providing all our customers with moments of exceptional delight.
Our 100th Anniversary Vision
Our vision is to position ourselves as a state of the art brand in Turkish chocolate and confectionery market and as among the most reputable and well-known chocolate brands in the world.
Our Values
Quality-Oriented and Goal-Oriented
We deliver our promises in accordance with top international quality standards and in support of our company’s goals.
Customer-Oriented
We effectively foresee, understand and meet the needs of our customers, ensuring maximum satisfaction.
Innovative and Dynamic
We are a company that is constantly and rapidly learning, adapting, developing and adding value to its industry through its progressive ideas.
Efficient and Consistent
We continuously improve our efficiency in every area and strive to create sustainable added value for our stakeholders and enable our customers to obtain quality products at reasonable prices.
Reliable and Principled
We strive to gain and maintain the justified trust of our employees, customers and business partners through our open, honest and principled approach.
With a Sense of Belonging
We establish long-term, trust-based, value-added relations with our employees, customers and business partners.
Transparent
We do our best to be open, genuine and accessible. We are serious in our commitment to honesty, communication and sincerity. With that said, we do however have some century old trade secrets that bring you some of your favorite flavors and are the essence of our mastery of fine chocolate. 🙂
Teamwork
As the Elit family, we display effective teamwork by providing the necessary support for each other and make the most of our differences in knowledge, skills and experience through mutual respect and insight.
